Dec 18 2017

Emotional Advertising

It is well known that we are intrinsically motivated by our emotions - playful puppies, inspirational achievements and stories of struggle reach us in the form of advertising every day... but what may be surprising is just how much it can influence consumer behaviour. In this blog we take a look at some of our most basic emotions: joy, sadness, fear and anger, and see how marketers have used them to gain our attention.

Aug 8 2017

A new leaf (and a new blog)

As you will see from the dates on these blogs - it has been a long time between writing... So things are going to change. We're turning over a new leaf, and starting a new blogging plan. Read on to find out why we haven't blogged for so long, and why we now intend to.

Nov 9 2015

A successful business starts with a strong brand

If you're starting a new business, the importance of establishing a strong brand – one that is authentic, credible and original - cannot be underestimated. If your business doesn’t have a strong brand, how will you be able to stand out from your competitors, appeal to your desired target market, and be remembered?