Direct mail can be a powerful marketing approach that is often overlooked by businesses. Perhaps because of its association with junk mail, direct mail is often dismissed as ineffective and annoying. Now is probably the perfect time for us to set a few things straight.

Firstly, it’s not as simple as sending out unaddressed promotional flyers to just anyone. By using refined databases, direct marketing enables you to achieve targeted, one-on-one communication with both your existing customers and potential prospects. It’s a way of tailoring your message, then measuring the results achieved.

With well-designed postcards, flyers, brochures... or even something a little left-field, direct marketing can be a cost-effective way of getting your message out. With personalised mail outs it can also be the most precisely targeted. Halibut can help you build your database, plan your strategy, then execute an effective and original direct mail piece... that really hits the spot.