• The average child today is exposed to an estimated 40,000 television commercials a year – that’s over 100 a day!
• As for the attention paid to ads on TV...
  - About one third of the audience pay close attention to the average commercial message;
  - About one third pay no attention at all – they leave the room, change channels, etc.
  - The middle third pay partial attention – they talk through the ad, turn the sound down, and so on, but are still available.

Vector files are files that you can resize, scale or change colours without losing any quality or resolution on your image.

The Pantone Matching System (PMS) are colours that are used by printers and designers around the world. They are universal colours that help us talk about colours in the same language.

To kick things off,
we thought we’d show some inspiring outdoor ads... these go to show that it doesn’t take a big budget to make something memorable – just a big idea.