Outdoor advertising is possibly the most challenging of all media. Whether it’s a huge billboard near a busy highway, a sign on a building, or a poster at a bus stop, the fact of the matter is that most people will have no more than a few seconds to notice it as they travel past.

This means your message not only has to stand out and grab attention, but it has to be simple, easy to read, and memorable.

This is the sort of challenge we love at Halibut. Looking for a way to distil that amazing insight, or Big Idea, into a few key words can be tough... but when it’s done well, it certainly makes for a striking piece of outdoor advertising.