So, how do you make a great TV commercial? What’s the secret ingredient that makes an ad memorable, talked about the next day...and most importantly, work?

Is it a catchy jingle? A celebrity spokesperson? Or a huge production budget? Well, you might be surprised to hear that it’s normally none of those things. The best TV ads all rely on having A Great Idea.

Here at Halibut, we understand the importance of The Idea. We go to great lengths to research our client’s product or service, and find that one thing that makes it different from its competitors. We look for insights, then work out how to deliver these insights in a way that the audience can relate to. That leads us to The Big Idea. A strong, single-minded idea that cuts through, leaves an impression, and then resonates with the audience long after the TV is turned off.